Google is rolling out a new search function that allows consumers to shop and compare mortgage offerings from about 15 participating lenders.
The service, part of its AdWords Comparison Ads initiative, will display rates in specific states where there is matching mortgage coverage from participating lenders. Google’s technology partners in the service include Mortech, Insight Lending Solutions’
PriceMyLoan mortgage price engine, and lead management software firm Leads360. The feature does not require Google visitors to enter any private information during the search.
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